Sytner Audi's Digital Pricing Transformation
Sytner Audi has partnered with Rallye Digital to transform their vehicle pricing operations, implementing digital pricing displays across their Nottingham showroom to deliver the premium experience expected by Audi customers.
The partnership marks a significant operational upgrade for the dealership, moving from weekly manual price updates to instant daily digital refreshes—a 7x increase in pricing agility that keeps their inventory competitively positioned in real-time.
Meeting Premium Brand Standards
As a high-end automotive brand, Audi demands excellence in every customer touchpoint. The new Rallye Digital displays align perfectly with the premium showroom environment, replacing traditional pricing methods with sleek, professional digital displays that complement the luxury vehicle presentation.
"The opportunity to digitalise and remotely process price amendments was too good to miss. We are very much looking forward to the trial results," says Lisa from Sytner Audi.
Operational Transformation
The shift from weekly to daily pricing updates represents more than just increased frequency—it's a complete reimagining of pricing operations:
Daily Market Response: Prices now reflect real-time market conditions, ensuring competitive positioning every single day
Accuracy Assured: Digital updates eliminate manual transcription errors that can damage customer trust
Significant Labour Savings: Staff hours previously dedicated to weekly price card updates are now redirected to customer service and sales activities
Instant Implementation: Price changes automated each day across all vehicles, ensuring consistency throughout the dealership
Enhanced Customer Experience
For Audi customers accustomed to cutting-edge technology in their vehicles, digital pricing displays provide a shopping experience that matches their expectations.
Clear, professionally presented pricing information supports confident decision-making and reinforces Audi's commitment to transparency and innovation.
Working with Sytner Audi demonstrates how Rallye Digital's technology can elevate the premium automotive retail experience while delivering measurable operational improvements.
The combination of enhanced presentation quality, dramatic time savings, and improved pricing accuracy positions the dealership at the forefront of innovation.
Contact us: sales@rallyedigital.com