Renault Retail Group Deploys Digital Pricing Displays in Major Network Upgrade
Renault Retail Group has partnered with Rallye Digital to revolutionise how they present vehicle pricing across their entire network, installing close to 1,000 Rallye Digital pricing displays throughout their 12 dealership locations covering Renault, Renew, and Alpine brands.
The rollout marks a significant shift from their previous QR code-only system, where customers had to scan codes to view vehicle prices. This often created friction in the sales process and left many customers wanting a more immediate, transparent pricing experience.
"At Renault Retail Group, we made the switch to digital price boards to streamline the way we present used car pricing — ensuring accuracy, real-time updates, and a more consistent experience for our customers across all sites," says Spencer from Retail Renault Group.
From QR Codes to Clear Communication
Previously, vehicles displayed only QR codes with no visible pricing information, requiring customers to use their phones to access basic details. The new Rallye Digital displays provide instant price visibility, enhancing the browsing experience and allowing customers to make informed decisions more quickly.
Operational Excellence Delivered
The partnership brings multiple operational benefits to Renault Retail Group:
Daily Price Updates: Real-time pricing adjustments across all locations ensure competitive accuracy and market responsiveness
Zero Manual Errors: Automated digital displays eliminate handwriting mistakes and outdated information
Labour Efficiency: Staff time previously spent searching for vehicle pricing from customer requests, has been eliminated.
Enhanced Sales Presentations: Professional, consistent displays support the premium experience expected by Renault, Renew, and Alpine customers
Improved Employee Morale: Sales teams can focus on selling rather than administrative tasks
The full installation across all 12 sites ensures brand consistency and pricing accuracy whether customers visit dealerships in different locations, creating a unified experience that builds trust and transparency.
This partnership demonstrates Rallye Digital's capability to deliver enterprise-scale digital transformation solutions that directly impact both customer satisfaction and operational efficiency in the automotive retail sector.
sales@rallyedigital.com