About
Rallye Digital
After 20 years in automotive Point of Sale, as a company we've been obsessed with solving one persistent problem: how to digitally display vehicle pricing outdoors, effectively and affordably.
For over a decade, this challenge seemed impossible to crack.
Until a chance encounter!
Solving a Decade-Old Industry Problem
The Journey to a Solution
The Early Attempts
Our first attempt (we’re talking 12+ years ago) used LCD screens, but they were a disaster. Sunlight washed out the displays, manual updates were impractical, and powering them was a nightmare. We quickly abandoned that approach.
The E-ink Era
When E-ink screens gained popularity in retail environments, we thought we'd found our answer.
The displays were perfect for outdoor visibility, but connectivity became our biggest obstacle.
WiFi and Bluetooth couldn't reliably reach a large number of vehicles across large dealerships. Constant dropouts meant we'd need expensive infrastructure like signal boosters, making costs prohibitive.
The Breakthrough
Through extensive market research, we identified emerging technology capable of streaming content effectively outdoors - technology that wasn't yet available in the E-ink market.
After intensive research and development, we created something revolutionary for the Automotive industry: A digital display pricing system that reliably streams content to multiple vehicles parked outdoors.
Proven Results
We've spent the last 12 months testing our technology on a large dealership. More importantly, we've spoken with 100s of dealers to understand exactly what they need.
This customer-led approach has shaped every aspect of our product development.
The Rallye Digital
Solution
Having secured backing from a major European OEM and Dealer Group, we were able to put our large screen into manufacture.
In 2025, we launched our 10-inch Rallye Digital screen designed to revolutionise how dealers price their vehicles.
Looking Forward
With an incredible team of talented people now behind us after a decade of persistence, we're finally ready to say goodbye to manual price updates, and hello to the digital future of automotive retail.
Reach out to me on LinkedIn >>
Rob Walker
Co-founder / Creator
