Dealership Insights

Richard Norris of Drive Green
Shares His Experience Since Going Digital

In this Q & A - Richard Norris (MD) of Drive Green explains how his Rallye Digital Pricing Displays have impacted his dealership.

  • The automatic nature of the updates means that our forecourt prices match our website and advertised prices, rather than needing to wait for staff to have time to make a manual update.

    The potential for different prices on the forecourt compared to online are, as a result, removed. Prices are automatically changed ready for the start of the following day, with staff no longer needing to do anything

  • The team is loving the new system, as the new displays are saving them so much time that would previously been spent manually updating prices.

    This is a much more time-consuming function than I think is sometimes realised, due to printing sheets of paper, finding keys, going to cars, changing the price sheet and returning the keys etc

  • Because it is so quick and easy to update prices now, it means we are a lot more likely to change prices much more frequently. This is super important in a volatile and competitive car market, where it is critical to have every vehicle priced perfectly every day.

    You never know when the potential buyer of a car will be looking at your stock, and when they do it is critical that the car they are looking at is priced right.

    This is a huge benefit for us with the new system, as we are daily checking and changing prices to make sure our stock always performs as well as possible

  • Yes, they are also proving popular with customers, which not only enjoy the techy and modern nature of the displays, but they also like that they can easily access lots of additional vehicle information by simply scanning a QR on each car’s display

  • Switching to digital displays has been even more of a success and even more beneficial than even we anticipated, and I urge other motor trade businesses to do the same.

    Not only to reduce waste, but also to greatly improve business efficiency, through labour saving and more accurate pricing.

Background Notes: 

Portfolio Display has no affiliation with Richard Norris or Drive Green. Richard approached Portfolio Display seeking to automate his pricing updates while reducing paper and plastic waste. As an EV-only dealer, implementing a sustainable and operationally efficient system was essential to align his business operations with his environmental values.