5 Reasons Smart Dealers are Switching to Rallye Digital
The £540-Per-Month Problem Hiding in Your Average Forecourt of 65 Cars
While most dealerships update prices manually just once per week—spending 6-10 minutes per vehicle—forward-thinking dealers are automating their entire pricing strategy with 7x more frequent updates and immediate ROI.
Here's the reality: An average 65-car dealership wastes 36 hours monthly on manual price updates. At £15/hour, that's £540 vanishing into admin tasks instead of sales. But what if you could eliminate this cost entirely while actually improving your pricing strategy?
The Challenge: Why Traditional Pricing Is Costing You More Than You Think
Manual Updates Are Bleeding Your Bottom Line
Traditional vehicle pricing displays suffer from critical limitations:
• Pricing updated only weekly – missing daily market opportunities
• 6-10 minutes wasted per vehicle on manual updates
• £100s in monthly labor costs for larger dealerships
• Human errors leading to lost sales and customer distrust
• Static pricing while competitors adjust daily
Even First-Generation Digital Solutions Fall Short
Existing digital pricing technology can create the following headaches:
• Hidden connectivity & heavy infrastructure costs
• Constant charging hassles – staff managing hundreds of dying batteries
• Connectivity dropouts with WiFi and Bluetooth failures
• Heavy, cumbersome units that staff struggle to handle
The Solution:
Rallye Digital Pricing Displays with Groundbreaking New Technology
Your ROI Starts Day One
Our research with 100s of dealerships revealed five critical areas where our technology delivers immediate, measurable advantages:
1. Superior Cost-Effectiveness
Save More Than You Spend From Day One
The Numbers Don't Lie:
An average dealership with 65 Vehicles - Can save £540/month in admin costs
Our finance plans cost LESS than your current admin expenses
No hidden fees
No expensive infrastructure requirements
By eliminating expensive running costs and inconsistent Wi-Fi or Bluetooth connectivity, we've created a unique solution where your ROI is immediate – you save more in admin costs than our system costs to run.
2. Extended Battery Life
Set It and Forget It for 2+ Years
The Hidden Time Drain Nobody Talks About:
Battery management represents one of the most significant hidden costs for dealerships. Our research revealed deep frustration about the impracticality of recharging 10s of devices regularly.
Our Game-Changing Battery Solution:
• Industry-leading 2+ year battery life
• Zero charging-related downtime (monitor battery strength in our software)
• No staff time wasted on battery management
• One less daily hassle for your sales team
3. Strategic Sun-Visor Placement
Right Where Customers Already Look
Why Fight Customer Habits?
Our extensive dealer research showed overwhelming preference for sun visor mounting over windscreen placement.
The Strategic Advantages:
• Replaces existing pricing location customers instinctively check
• Maintains premium dealership aesthetics
• Large display visible from 20+ yards away
• Shows price PLUS up to 25 key selling points
• No dashboard damage risk
4. Lightweight Durable Design
Finally, Technology Your Staff Will Actually Thank You For
The Reality Check:
Heavy displays don't just annoy staff – they slow down operations and increase vehicle damage risk.
Design Benefits That Matter:
• Much lighter than competing solutions
• Easier handling reduces setup time
• Zero risk of dashboard damage
5. Price Automation
From Weekly Updates to Daily Optimisation
The Competitive Edge:
With manual weekly updates, with digital prices are adjusted daily based on market conditions.
Automation Capabilities That Drive Results:
• 7x more frequent updates than manual systems (daily vs weekly)
• Automatic market-responsive pricing (if pricing feed is automated / dynamic)
• Centralised control across all locations
• 100% elimination of pricing errors
• Staff freed to focus on selling, not admin
Implementation and ROI: The Numbers That Matter
What Dealerships Actually Experience:
Example: 65 Vehicles
Immediate Benefits (Month 1):
up to 100% reduction in pricing admin tasks
£546+ monthly Admin Savings
Example: 65-car dealership, one update per week = 273 updates per month, x 8 minutes per Price update / 60 mins = 36.4 hours x £15 per hour wages = £546Daily price optimisation instead of weekly
Zero pricing errors
Medium-Term Gains (Months 2-6):
Potential to increase sales from DAILY market-responsive pricing
Improved staff satisfaction and retention
Enhanced customer trust and engagement
Reduced operational complexity
The Bottom Line ROI Calculation:
For a typical 65-car dealership:
Monthly admin savings: £546
Net position: Immediate positive ROI
Potential additional revenue from daily pricing optimisation (When using automated / dynamic pricing solutions)
Why This Matters Now More Than Ever
The automotive retail landscape is evolving rapidly. Dealerships clinging to manual processes are wasting time and money daily.
Ready to Transform Your Dealerships?
Transform your pricing strategy with zero risk:
Free ROI analysis for your specific dealership
No-obligation demonstration
Join forward-thinking dealerships already saving thousands annually while delivering better customer experiences.