5 Reasons Dealers Are Ditching Traditional Pricing for Digital
The automotive landscape is rapidly evolving, and forward-thinking dealerships are embracing digital technology that delivers real operational advantages.
At Rallye Digital, we're already partnering with some of the industry's top OEMs and Motor Groups who understand the impact this technology brings to their used vehicle sales operations.
But it's not just the big players seeing results. Even smaller independent dealers like Drive Green are experiencing huge operational efficiencies for their car sales after working with Rallye Digital for 12 months.
Based on extensive research with hundreds of dealers and automotive groups, we've identified the five critical areas where our Digital Pricing Displays consistently outperform traditional and competing digital solutions.
The Reality Check:
Why Current Solutions Fall Short
Traditional paper pricing displays create a constant drain on resources - manual updates, frequent pricing errors, poor visibility, and missed pricing opportunities.
While some digital alternatives exist, they bring their own challenges: expensive hardware and infrastructure costs, unreliable connectivity (WIFI & Bluetooth drop-outs) and frequent battery charging that staff struggle to handle.
The result?
Dealerships are stuck between outdated manual processes and expensive, impractical digital solutions.
Our Game-Changing Solution: 5 Key Advantages
1. Complete Price Automation Across All Locations
For dealerships managing multiple vehicles or locations, manual price management is both time-consuming and prone to constant human error.
Our automation capabilities:
Automatic daily price updates tracking market conditions
Centralised management across all your locations
100% elimination of manual price entry errors
Reduced admin burden on sales teams
More time for staff to focus on what really matters - selling cars
2. Cut Operational Costs
Our revolutionary technology eliminates expensive hardware and infrastructure costs. No unreliable Wi-Fi dependencies and no Bluetooth drop-outs, as we’ve managed to eliminate those technologies entirely from our setup.
What this means for your dealership:
Significant savings on both upfront investment and ongoing operational expenses, with a lower total cost of ownership that improves year after year.
3. Industry-Leading Battery Life Eliminates Charging Headaches
Managing lots of devices that need regular charging is not ideal, in fact its another time consuming task. Our research revealed this as a key concern for dealers considering digital pricing.
Our solution delivers:
Minimum 2+ years of operation, due to our long-life lithium batteries
Industry-leading, low-power consumption technology
Elimination of charging-related downtime
No staff time wasted on battery management
4. Strategic Sun-Visor Placement
Customer behavior research drove our design decision to focus on sun-visor mounting rather than windshield placement. This isn't just about aesthetics—it's about effectiveness.
Key advantages:
Replaces existing pricing in locations customers naturally look
Maintains your dealership's professional appearance
Room for key selling points alongside pricing (printed direct to boards)
5. Practical, Lightweight Design
Heavy, cumbersome displays slow down your sales process and frustrate staff. Our large-screen displays combine visibility with a lightweight construction.
Real-world benefits:
Easier handling improves staff efficiency and satisfaction
Better maneuverability when setting up displays
Eliminates risk of dashboard damage during placement
Real Results from Real Dealerships
"The opportunity to digitalise and remotely process price amendments was too good to miss. We are very much looking forward to the trial results."
Lisa, Sytner Audi
"At Renault Retail Group, we made the switch to digital price boards to streamline the way we present used car pricing—ensuring accuracy, real-time updates, and a more consistent experience for our customers across all sites."
Spencer, Retail Renault Group
The Bottom Line: Measurable Impact
Dealerships implementing Rallye Digital Pricing Displays consistently report:
Up to 100% reduction in pricing-related admin tasks
100% decrease in pricing errors
Improved customer engagement with comprehensive vehicle information
Positive feedback from both staff and customers
Significant cost savings compared to competing solutions
Ready to Transform Your Pricing Operations?
The automotive retail industry is moving fast, and the dealerships implementing smart technology today are the ones that will clearly lead tomorrow.
Our Digital Pricing Displays aren't just another tech solution - they're a competitive advantage that pays for itself while making your team's job easier.
Don't let outdated pricing systems hold back your dealership's potential.
Get Your Free Consultation Today and discover how Rallye Digital can revolutionise your pricing operations in just 30 days.
sales@rallyedigital.com
*Contact our team to schedule your free live demo, and see why industry leaders are choosing Rallye Digital for their pricing transformation