Stoner Motor Company Launches with Rallye Digital Across 4 Sites

Stoner Motor Company brings price transparency to the forecourt with Rallye Digital

We're delighted to welcome Stoner Motor Company to the growing list of dealers choosing Rallye Digital to modernise their forecourt pricing.

A family-run Kent dealer group with over 50 years of trading behind it, Stoner operates Hyundai franchise sites alongside a busy used car operation across Tunbridge Wells and Medway. With a strong reputation for customer experience and a clear appetite for doing things properly, they're exactly the kind of operator we're built to support.

A finance-first display, designed for how customers actually buy

Stoner has opted for our Finance template with 25 custom fields, one of the most comprehensive layouts in the Rallye Digital range. The display puts a large, unmissable cash price front and centre, paired with a clearly presented monthly finance figure, and is built to keep every price tag 100% compliant with consumer credit display rules.

Today's car buyer rarely thinks in terms of headline price alone, they think in terms of "what does this cost me a month?"

If the dealer doesn't put that figure on the car, the buyer either walks away or makes assumptions that aren't always in the dealer's favour.

What changes when the display does the talking

Stoner's sales team is set to feel the difference quickly. A few of the things dealers consistently tell us once a Rallye Digital system is live:

Customers self-qualify on the forecourt.

When monthly figures sit alongside cash prices, browsers walk in already knowing what fits their budget. The conversation starts further down the funnel, and more deals land on finance rather than cash.

Higher-value vehicles get a fair look. C

Customers routinely write off cars they assume are out of reach. A £24,000 vehicle at an attractive monthly piece on PCP suddenly belongs in the same shortlist as a £15,000 cash car or Hire Purchase plan. That's a meaningful uplift in average transaction value, without changing a single piece of stock.

Hours come back to the sales team.

No more printing and walking the forecourt every time a price moves. Updates push centrally to every display in minutes, freeing the team to do what they're paid to do, sell cars and look after customers.

The forecourt looks the part.

Crisp, always-current digital screens replace the curled paper inserts vinyl tags that quietly undermine even a well-presented site. For a dealer group investing in customer experience, that visual upgrade is noticed.

A technology-first dealer, working with a technology-first partner

Stoner's decision to roll out Rallye Digital reflects a wider shift we're seeing across UK retail motor. Dealers who treat the forecourt as a sales tool, not a stationery problem, are pulling ahead.

Pricing transparency, finance visibility, and operational efficiency are no longer "nice to have"; they're a baseline expectation from the modern car buyer.

Rallye Digital's connected displays are built specifically for the realities of a UK forecourt: Approx. 4 years of battery life, fully wireless, and updatable from anywhere. No power runs and no daily printing routine.

We're looking forward to supporting Stoner Motor Company as the system rolls out across the group, and to seeing the impact it has on their finance penetration, customer experience, and forecourt operation.

Interested in what Rallye Digital could do for your forecourt? 
Get in touch by Email »  — we'll show you exactly how it works on your stock, with your pricing, and your finance products.