Success at Simpson Škoda with Digital Pricing
Rallye Digital’s wireless pricing displays are now live across two Simpsons Škoda sites, with around 100 vehicles fitted. Each car on the forecourt carries a digital price board that updates automatically, so the price a customer sees online matches the price on the car.
After the success at Simpsons Škoda, Škoda as OEM is now behind Rallye Digital, and more dealers are coming into scope as the rollout scales.
What changed on the forecourt?
Previously, when a used-car price needed to move, a sales executive had to find the keys, walk the forecourt, and change the board by hand. Across two sites, that was slow, easy to miss, and open to mismatched or out-of-date labels.
With Rallye Digital, one approved price change updates online pricing and the board in the car at the same time. Pricing stays accurate, market-led, and consistent every day, while the team spends that time selling cars instead of chasing printed labels.
How Simpsons Škoda runs it with Rallye Digital
Their dynamic pricing tool, tracks the retail value of every car alongside Autotrader and suggests a price change. If it falls within pre-defined margins, it is approved digitally. That single change pushes through to the website and the Rallye Digital forecourt display together.
The result is a proactive pricing strategy across both sites: competitive prices that move with the market, managed centrally, with no reprinting and no site-to-site lag.
What the operations team says
"Rallye Digital's price boards have changed the way we price our used cars at Simpsons Skoda for the better. Our LMS, e-Dynamix, tracks the retail value of every car alongside Autotrader and suggests a price change. If it falls within our pre-defined margins it is approved digitally, and that one change updates our online pricing and the price board in the car on the forecourt at the same time.
Previously a sales executive had to find the keys, walk the forecourt and change the price by hand. That time is now spent selling cars. Our pricing is accurate, matches what the customer sees online and moves with the market EVERY day.
Joshua and the team have been excellent from the start of the project, and I would recommend Rallye Digital to any dealer serious about dynamic pricing."
Jeff Armer, Operations Director, Simpsons
Why this matters for other Škoda dealers
A clean two-site install shows how Rallye Digital’s wireless pricing displays scale. Central control, instant display updates, and zero pricing errors are exactly what groups need when they roll the same system into more locations.
If you want the same setup for your forecourt, get in touch with Rallye Digital at sales@rallyedigital.com or 01422 525432.