Rallye Digital has won the Innovation Award at The Yorkshire Post Business Awards 2026. It follows the IT Innovation of the Year title we won at the Motor Trader Independent Dealer Awards earlier this year.
The awards were presented at New Dock Hall in Leeds on Wednesday 11 November, with more than 400 people there. Other winners on the night included Jet2 and KCOM.
What Rallye Digital does
Rallye Digital makes wireless digital pricing displays for car dealers. Each display sits in the car and shows the price and monthly finance figure, fed live from the dealer's DMS or stock feed. When a price changes in the dealer's system, it changes on the forecourt too, so the car always matches the website.
The system is built for large forecourts:
1,000m range. One antenna covers over 1km, enough for a forecourt, overflow site and showroom.
One antenna per site. There's no Wi-Fi, Bluetooth or SIM card in the displays, and no access points to install or maintain.
No drop-outs. We've had zero signal drop-outs across every live client in the last six months.
Under 5 minutes of training. Assign a display to a car, and prices flow from the DMS from then on.
5 to 10 years of battery life. Battery levels for every display show in the software.
Results from live sites
Drive Green moved to daily repricing and sold 27% more vehicles.
Van Mossel moved to twice-weekly repricing and lifted GPU by 13%.
A franchise group put 790 displays across 10 sites. Six months on, it sold 20% more vehicles and GPU rose 12%.
John Clark Motor Group installed 200 displays on one site in Dundee.
From the team
"Winning in Yorkshire means a lot to us. We've been based in Elland since 1985, and Rallye Digital is the biggest step we've taken in that time. Dealers tell us that once prices update themselves, staff stop chasing paperwork and start selling. This award belongs to the team who built it and the dealers who backed it early."
Rob Walker, Director, Rallye Digital
Our awards this year
Winner: IT Innovation of the Year, Motor Trader Independent Dealer Awards 2026
Winner: Innovation Award, The Yorkshire Post Business Awards 2026
Shortlisted: IT Innovation of the Year, Motor Trader Industry Awards 2026 (results on 18 November)
Finalist: Best New Product or Service, AM Awards 2026
Shortlisted: IT Innovation of the Year, Motor Trader Commercial Industry Awards 2026
About Rallye Digital
Rallye Digital is run by Portfolio Display Ltd, a UK automotive point of sale company based in Elland, West Yorkshire, and trading since 1985. It supplies manufacturers, dealer groups and independents, and holds ISO 9001 and ISO 14001 accreditation.
To see Rallye Digital on your forecourt, book a free live demo at sales@rallyedigital.com or call 01422 525432.