Rallye Digital Wins IT Innovation of the Year at the Motor Trader Independent Dealer Awards 2026

Rallye Digital has been crowned winner of IT Innovation of the Year, Multimedia at the Motor Trader Independent Dealer Awards 2026, recognising the impact its wireless digital pricing displays are having on dealer forecourts across the UK.

The Motor Trader Independent Dealer Awards celebrate the very best of the UK's independent motor retail sector, with the supplier categories judged on genuine innovation and the measurable difference a product makes to dealers' businesses. Taking home the IT Innovation title puts Rallye Digital's technology at the forefront of how modern forecourts operate.

Ending the era of print, and pitch walks

Rallye Digital's system replaces printed vehicle pricing with wireless displays, letting dealers update every price across the forecourt in seconds, from a single dashboard, with no printing, and no more walking the pitch.

The results speak for themselves. Dealers switching to digital pricing typically cut their forecourt pricing costs by 59% or more, saving thousands of pounds a year in admin and print costs alone, while gaining the freedom to reprice as often as the market demands.

Deployments now range from single-site independents through to national dealer groups, including one group running 790 displays across 12 locations with hundreds of thousands of price updates every year.

Rob Walker, Co-founder of Rallye Digital, said:

"This award belongs to the whole team and to the dealers who backed us early. Every dealer knows the pain of printing, and fitting price changes by hand, we set out to make that a thing of the past. To have the industry recognise that with IT Innovation of the Year means a great deal, and we're only getting started.”

In good company

It was a strong night for the Rallye Digital family all round. Reseller partner iVendi took home IT Innovation of the Year, Dealer Platforms, while Rallye Digital client Drive Green was named Used EV Retailer of the Year, a dealer whose team credits digital pricing with enabling more frequent price changes and faster sales.

See the winning technology in action

Dealers can find out what switching to digital pricing would save their own forecourt in under a minute with Rallye Digital's free savings estimator at rallyedigital.com/forecourt-savings-report, or book a live demo at rallyedigital.com.