GPU up 13%, days in stock improved by 16%, and zero pricing errors
Six months before Rallye Digital compared with six months after, using the dealership's own figures.
Van Mossel Esplanade went live with 75 Rallye Digital price displays in October 2025. Every used vehicle on site carries a display in its own Van Mossel branded casing, repriced wirelessly from the dealer's system.
Brendan scored Rallye Digital 10 out of 10, and said he would install it at further sites.
“It has made a big difference in terms of time spent making manual price alterations in old fashioned price hangers. It looks so much cleaner and more professional. We can rely on the accuracy of pricing.”
Brendan Cole, Head of Business, Van Mossel EsplanadeWhat the team noticed
Customers
Very positive feedback, and customers often scan the QR codes on the displays.
Team
Morale is up. Nobody makes manual price changes, and the team is confident every price is right.
Pricing
Prices now change a few times a week, up from every two weeks or less before Rallye Digital.
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Request Pricing >Figures supplied by the dealer. Before: Apr to Sep 2025. Since: Nov 2025 to Apr 2026.