Our Biggest Install Yet - 200 Screens on 1-Site for John Clark, Dundee

Rallye Digital has completed its largest multi-site installation to date, fitting digital price boards to over 200 vehicles at John Clark Motor Group's multi-franchise Volkswagen Group site in Dundee.

Tom Hail, Head of Business at the site, said: “It saves us an awful lot of time. We've got over 200 vehicles on site, and automatically, all of the prices can be updated without any of the sales execs having to go out and update price boards.”

The 6-acre site is home to Volkswagen, SEAT, Skoda and CUPRA, with Rallye Digital replacing every printed price board on the pitch using our wireless displays. Each screen shows the vehicle's price alongside a fully FCA-compliant PCP/HP finance example, updated remotely the moment a price changes in the dealer's stock system.

For a forecourt of this scale, the operational shift is significant. With more than 200 vehicles on site, a single repricing exercise previously meant sales executives walking the pitch, removing and replacing boards car by car. That job has now disappeared entirely, reclaiming hours of time that can be put to better use.

Accuracy was the other driver behind the project. In a fast-moving market, printed boards are out of date almost as soon as they're displayed, a compliance risk as much as a customer experience problem. With automatic updates, the price and PCP quote on every car stays accurate at all times.

Tom's verdict on the finished install: “All in all, it looks fantastic, it's on brand, gives accuracy for our customers, and saves time.”

Watch the full video review inside this issue.