Volvo Cars to Begin Trial with Waylands Group

This is a big one. Volvo Cars UK have given the green light to trial Rallye Digital at the Waylands Group, one of Volvo’s key retail partners. Around 50 kits will be installed, enabling Waylands to go fully digital with their pricing across the site.

It’s a landmark moment: a major OEM manufacturer backing digital pricing on the forecourt. We’re confident the results will speak for themselves, and we look forward to sharing the progress as the trial unfolds.