Case Study Renault Retail — Rallye Digital

"If we were asked to go back to QR codes, I'd argue it would actually cost us money to do so. Rallye Digital looks so much more professional, saves time, and helps us sell more cars and higher value cars. You simply couldn't get it looking any better than Rallye Digital and it’s helped us to achieve one of our better months this year — Rallye Digital is the way forward." Andrew Bennet-Fisher (Renault Retail)

After just 30 days with Rallye Digital pricing displays, Renault Retail shares the transformative impact on their business. Here's what changed when they moved from QR code printed sheets to digital displays.

QR Codes vs
Digital Pricing

Client: Renault Retail Group

Update time per vehicle

QR CODES

8-15mins per car

x75 Vehicles on Site =
12.5 Hours wasted

DIGITAL PRICING

Instant

Average Vehicle Value Sold

Budget limited purchases

Pricing not clearly visible on vehicles.

Higher-value vehicles sold

Displaying both cash price & finance offers, has increased purchase of more higher priced vehicles.

Pricing Errors

Occasionally QR codes are mixed up

QR codes all look similar, leading to
an occasional mix-up.

100% accurate (zero errors)

Customer engagement

Lower (scan 1-2 vehicles & leave)

Customers may scan 1-2 vehicles and leave, assuming cars are out of budget.

Higher (browse for longer)

Easier to find cars within their budget, as pricing is displayed.

Extra cars uploaded for sale to website

Baseline

Sales teams have limited time to upload cars for sale to website.

+2 to 3 cars daily

Time freed to assist with uploading more cars to their website.

Sales team
efficiency

Must return to office for prices

Time wasted when customers enquire about vehicles on-site is significant.

Instant access to all pricing data

Immediate access to all pricing and specification without appearing unknowledgeable or causing delays.

Customer price
visibility

Must scan each car individually

QR codes can suggest something is being hidden

All prices visible at a glance

Displays appear professional with all information clearly visible.

Staff Morale

Frustrated with process

Time wasted on tedious tasks, and problems with access to pricing data leaves sales teams frustrated.

Eliminates tedious tasks & frustration

Teams love the new system as time is now spent on more valuable tasks, and the process is now easier and less frustrating.

Printing costs

£0.20 / sheet + electricity & service costs

£0

Q & A - with Andrew Bennet-Fisher (Renault Retail) and Joshua Cox (Rallye Digital)

1. Increased Sales Performance

Q: Have you noticed changes in sales performance?

The dealership experienced one of their better months since installation, with two notable improvements:

Higher-value sales: We are now seeing some customers purchase more expensive vehicles. With both cash prices and full finance examples clearly displayed, buyers with specific budgets can see they can afford higher-value cars through financing.

Better customer engagement: Previously, customers would scan one or two QR codes, assume all cars were similarly priced if those two were over budget, and leave. Now they can see all prices instantly, find cars within their budget, and stay engaged longer.

2. Dramatic Time Savings

Q: How has staff time changed since moving to digital?

The efficiency gains have been substantial across multiple areas:

Automatic updates: What used to take 8 to 15 minutes per car is now instant. At an average wage of £16 per hour, this represents significant labor cost savings.

Instant customer service: When customers ask about cars, both they and the sales team can see vehicle prices at a glance. No more trips back to the office to check prices, eliminating delays and customer frustration.

Increased productivity: The freed-up time means the team now uploads 2-3 extra cars online per day.

Faster enquiries: While difficult to quantify precisely, the time saved when customers enquire about vehicles on-site is significant. Sales staff have immediate access to all pricing and specification information without appearing unknowledgeable or causing delays.

3. Zero Errors, Complete Accuracy

Q: Have there been any errors since switching from QR codes?

Since switching to Rallye Digital: no errors at all.

Previously, staff would sometimes place the wrong QR codes in vehicles, which were hard to detect without scanning every car as a double-check. Digital displays eliminated this issue entirely, ensuring full accuracy and compliance.

The transparency also addresses a perception issue: QR codes can suggest something is being hidden, while Rallye Digital displays appear professional with all information clearly visible.

4. Improved Staff Morale

Q: Have you seen improvements in staff morale or efficiency?

The team genuinely loves the new system. Hours previously wasted printing QR sheets and adding them to vehicles are now spent on more valuable tasks. The ability to access price and specification information instantly during customer enquiries has made their jobs easier and less frustrating.

As the dealer put it: "The time saving is significant and we wouldn't want to go back!"

5. Enhanced Customer Experience

Q: How do customers respond to digital displays compared to QR codes?

Big improvement. Customers can now see all prices instantly rather than scanning QR codes one by one.

Previously, customers would come in and scan one or two QR codes, and then either lose interest and leave, or they would assume that if those two cars were over budget, that all the cars would be a similar price and then they'd leave the branch.

Since moving to Rallye Digital, there's been a noticeable increase in customer engagement and customers can easily find cars within their budget and stay engaged longer.

6. Cost Elimination

Q: Did you stop printing QR code sheets after installing Rallye Digital displays?

The dealership has completely stopped printing QR code sheets, which previously required 10-20 sheets per week at approximately £0.20 each. While modest, this eliminates both printing costs and paper waste.

The Verdict

After 30 days, the question isn't whether Rallye Digital is worth it, it's whether the dealership could afford to go back. The technology has proven itself not just as a display solution, but as a genuine revenue driver that improves efficiency, accuracy, and customer experience simultaneously.

The transition from QR codes to Rallye Digital has delivered measurable improvements, making it clear that digital pricing displays aren't just the future, they're a competitive necessity today.

Quick Link

CONTACT US

sales@rallyedigital.com

01422 525432

Rallye Digital is owned and operated exclusively by Portfolio Display Ltd.

Registered Office: Marshall Hall Mills, Elland Lane, Elland, West Yorkshire, HX5 9DU, UK

ISO9001 Quality &
ISO14001 Environmental Accreditations

Certificate Number: 9465

Renaults 30 Days with Rallye DigitalKey Benefits Discovered Switching to Digital Pricing

QR Codes vs Digital Pricing